Alle Farben came up with a tune that was to become one of the biggest summer anthem. Sony Music approached us to make a music video that could reflect the good vibes of the track with a truly original visual style.
Our approach was to develop a video with a very unique art direction blending together animation with live action footage in an explosion of vibrant colours, dance and feel-good vibes. We came up with a quirky story-line and brought it to life using various animation techniques and a casting of goofy characters. As a result the video went instantly viral and quickly reached over 10 million views on YouTube only.
