Money 20/20 wanted to push the potential of their logo by creating a set of 3D animated stings that would provide the brand with assets for amplifying their stages and experiences, both pre-show via promotional interactive content and in-show across the big screens.
The European show in Amsterdam offered 10 different stages, each designed with its own immersive experience. Working in collaboration with their in-house creative team our mission was to translate these concepts into a set of quirky and playful animations that could tell the stories behind each experience and engage the audience with the brand.
Initial Sketches
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/72e8ce28-df94-45a2-8d4a-42acc7457fdf_rw_1920.jpg?h=af9b9b2ba457f37abde40e731664f2b6)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/33072fc4-3f5a-4e0a-ae96-82bbc7944a13_rw_1920.jpg?h=042e291e1d96a44dea8b11590f9e9d63)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/8a05a4cc-2b04-4d83-bfdd-cd0f6a605a6f_rw_1920.jpg?h=c68a42843079771cd5846e2425e45393)
Compositions
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/5aa24289-1ef4-4ec2-b599-1fbc1750055f_rw_1920.jpg?h=10b536db0a4b4e009963fb44f66de2f2)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/5d46edba-de76-4529-8112-38a93a4ecdab_rw_1920.jpg?h=045db102fae0d1bc9697ec7923a609e2)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/60dcb9d0-11a2-4712-a612-401619b7f2eb_rw_1920.jpg?h=d24c20f36ece8157d304f1510796dc28)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/c0b6481d-45e4-4825-9d58-20f27e42b2c6_rw_1920.jpg?h=10049f57868d25827d403c251bb24afe)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/81a46d09-68bb-4981-ac53-f39d4efed22a_rw_1920.jpg?h=f3f00db198de5809cfde5e1a1d926c92)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/6435b297-1c65-483b-9a70-27f45be079bd_rw_1920.jpg?h=01e5cd3007fca2cc4fa37ca72fb0cbbb)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/42245a6f-6da6-40db-9dc9-8f755b7d861a_rw_1920.jpg?h=646d9b19e87cb1fc0baa8ec7be829599)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/9c01865b-4f9d-4731-827a-cdf85e1e65b0_rw_1920.jpg?h=09092fe2f2d5e779d9bf2933ee91d11a)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/0c9a13ec-6ca5-419b-a02b-119a84f2e222_rw_1920.jpg?h=71acbd0ddd4b32a7302eae8e7395b39a)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/7544fae0-4270-4b59-b2ac-9f39c267415f_rw_3840.jpg?h=cf46d4f9396d4d29edc74bb0c2b948a2)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/618ccec6-78c2-4ac8-af21-0c3ad1f7d9fd_rw_3840.jpg?h=21e25ffe0ea439f608d40149851c8ee4)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/b170ee03-5c34-4d3e-bf56-14ae92524bf1_rw_3840.jpg?h=d78100ef486dde49469d26993d3a5774)
![](https://cdn.myportfolio.com/ed55c74bab7cb0ae35fe1315fa461e16/4d80b050-e288-4824-bdca-cf52095a8ccc_rw_3840.jpg?h=70c1ff751a31724df7220d1d954f2b5d)