Money 20/20 wanted to push the potential of their logo by creating a set of 3D animated stings that would provide the brand with assets for amplifying their stages and experiences, both pre-show via promotional interactive content and in-show across the big screens.
The European show in Amsterdam offered 10 different stages, each designed with its own immersive experience. Working in collaboration with their in-house creative team our mission was to translate these concepts into a set of quirky and playful animations that could tell the stories behind each experience and engage the audience with the brand.
Initial Sketches
Compositions
