Upon the release of the new Granturismo S, Maserati needed video content that could showcase the elegance and incredible power of the car. First we came up with a line that could set the tone and translate the emotion of driving a Maserati Granturismo. This line was to be used throughout all collateral. 'Wherever you go, choose the longest road' summarises in a few words this feeling of pure driving joy. Our approach was then to produce a captivating and emotionally engaging video capable of representing the car for what it is: a masterpiece of sophistication and sheer power.
